CEER EXOBOT Case Study

Every frame here was

Built, not shot.

CEER EXOBOT3D, CGI and launch imageryFrame 001 / 241

EXOBOT sedan with its door raised against a concrete wall

The occasion

A new brand gets one first introduction.

CEER is Saudi Arabia's first EV brand. On 21 September 2026 it revealed EXOBOT, its first flagship sedan and SUV. It was the biggest moment in the brand's history. We helped it look the part.

No car.
No location.
No camera.

CEER designed and engineered EXOBOT. We built it in 3D from scratch, then lit and rendered it for launch.

Location

Location: none.

So we built a wall, and cut one hard slash of light across it.

The triangular wheel motif is CEER's, drawn from Al-Lahuj openings in Saudi architecture.

Talent

Nothing to hide behind.

This is clay: same camera, no paint, no leather, no screens. Every shape has to hold up on its own.

Final render of the driver cabin, dark with red trim

Clay render of the same cabin from the same camera, all matte white

FinalClay

Clay model of the EXOBOT SUV with both doors raised

Clay. EXOBOT SUV

CEER's Shahin Wing Doors, raised, with the panels inside them finished too.

Clay model of the EXOBOT sedan from above the rear, with its red tail light on

Clay. EXOBOT sedan. Tail light on

On set

This is what the set looks like.

Most of those thin wire outlines around the car are lights.

Blender viewport of the sedan with light outlines around it — Charge port shot. The grey car in the viewport, with its lights around it.

Render settings, cockpit scene

Software: Blender 4.2.3 LTS
Engine: Cycles
Device: GPU Compute
Max samples: 4096
Noise threshold: 0.0100
Denoiser: OpenImageDenoise
Passes: Albedo and normal

Node graph for the car paint material — Procedural car paint, built from stacked node groups.

Blender viewport of the seats — Seat shot, with the cabin in the viewport.

Blender viewport of the sedan with doors up — Doors up, surrounded by lights.

Blender viewport of the sedan from above — Front wheel shot. The set from above.

Blender viewport of the cockpit — Cockpit shot. Scene lights run through the cabin.

Node graph for tire rubber — Tire rubber material.

Node graph with a color ramp — Clay material, with a color ramp and mix shader.

Light

There's no sun unless we add one.

We placed every highlight, edge by edge. Then we made the real call: most of this car stays in the dark.

Rear spoiler and tail light of the sedan, with a hard edge of light

Count the bars.

There are 32, front and rear. CEER designed them for 1932, the year Saudi Arabia unified as a kingdom. We modeled every one, then lit the car so you'd find them.

Wardrobe